How does selective distribution benefit manufacturers?

Selective distribution primarily benefits manufacturers by providing higher control over how their products are marketed and sold. This approach involves choosing specific retailers or locations that align with the brand's image and marketing strategy, rather than allowing all potential outlets to sell their products.

By using selective distribution, manufacturers can ensure that their products are placed in environments that enhance their perceived value and attract the target audience effectively. This control leads to a cohesive brand message and experience, as the chosen retailers are likely to be more knowledgeable about the products and committed to promoting them effectively. Furthermore, it helps maintain a certain level of exclusivity, which can enhance brand prestige.

The other options, while related to distribution strategies, do not capture the core advantage of selective distribution as precisely. For example, maximizing market coverage generally aligns with intensive distribution rather than selective distribution, which focuses on limiting the number of outlets. Lowering consumer prices is often more related to competitive pricing strategies rather than distribution methods. Increasing promotional options may be a secondary benefit, but it is not the primary reason for manufacturers to adopt selective distribution.