What does the pull strategy aim to achieve?

The pull strategy primarily aims to directly target end consumers by creating demand for a product. This strategy focuses on drawing customers towards the product, encouraging them to seek it out from retailers or distributors. This is often accomplished through marketing tactics such as advertising, promotions, social media campaigns, and other forms of communication that resonate with the consumer.

By engaging potential customers directly, this approach helps build brand loyalty and can lead to increased sales as consumers advocate for the product. As demand builds from the consumer side, retailers and distribution partners are motivated to stock the product to meet consumer expectations, effectively creating a 'pull' effect through consumer interest and buying behavior.

Other strategies, such as incentivizing distribution partners or increasing product shelf space, are more focused on the supply chain and the relationships with retailers rather than fostering direct consumer demand. Similarly, reducing pricing is a tactic that may attract consumers but does not fundamentally align with the primary goal of generating interest and demand that characterizes the pull strategy.