What kind of strategy is used in guerilla marketing?

Guerilla marketing is a strategy that emphasizes creativity and low-cost tactics to reach consumers in unconventional ways. This approach leverages unique, memorable interactions with the target audience, often utilizing surprise and engagement in public or online spaces. By avoiding traditional high-cost advertising methods, guerilla marketing allows businesses, especially smaller ones with limited budgets, to create a significant impact with minimal financial investment. The goal is to generate buzz and word-of-mouth promotion through innovative ideas that capture attention and resonate with consumers. This strategy is particularly effective for brands looking to differentiate themselves in crowded markets without the resources for large advertising campaigns.