Which of the following is an example of demographic segmentation?

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Demographic segmentation involves dividing a market into segments based on measurable characteristics of the population, such as age, gender, income, education, and marital status. The selection of targeting consumers of a specific age group exemplifies this type of segmentation because age is a demographic characteristic that significantly influences consumer behavior and preferences. Marketers often tailor their products, messaging, and marketing strategies to resonate with distinct age groups, as different generations may have varying interests, purchasing habits, and lifestyle choices. This type of segmentation allows businesses to effectively reach relevant audiences and meet their unique needs based on their demographic profile.

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